Originally from a small town in Sweden, Pontus has spent the majority of his career in San Francisco working for product innovation agencies, Punchcut and Fantasy. Early in his years, Pontus started exploring design at the age of 18 and completed his first commercial project the year after. He continued independently to design and build websites for small businesses and produce redesigns of the biggest brands to express his ideas. After high school, without any relevant education but his creative work to showcase, Pontus was hired as a Web Designer to join the in-house team at one of the largest E-commerce companies in Sweden, Ellos. During his 15 months working next to a seasoned team, managing web pages and online marketing, he was taught how to work at a high pace and elevate his craft.

In 2015, Pontus was accepted into the Mobile Creative program at Hyper Island, a business inovation school based out of Stockholm Sweden and across the globe. Here he was faced with all aspects of working together in teams, solving creative briefs together and to deliver product pitches to clients such as P&G, Volvo and Unicef. Hyper Island is a school like no other and offers an alternative way of learning where students completely learn by doing, in craft and also team dynamics. While finalizing the studies at Hyper Island in 2016, Pontus booked his second flight ever in life to fly over to the United States to land a product design job. After literally showing up at companies doorsteps and telling them that he really wanted to work for them, despite them not responding to his emails – He accepted one of the offers and moved to San Francisco to begin what would become his massive career progression. Pontus quickly realized his passion for new-thinking design, user experience and animation so he decided to join the industry leading team at Fantasy.

During his 4 years at Fantasy, Pontus worked on +40 projects in industries ranging entertainment, technology, automotive, e-commerce, sport, and operating systems. He became a leading role in partnerships, including MasterClass, Netflix, Microsoft, Melio, Huawei, Samsung, Ford, and more. His role was primarily to lead visual design and animation but he were also constantly challenging UX and strategy to make groundbreaking experience a reality. Pontus had the opportunity to be one of the speakers at the design conference OFFF in Tel Aviv Israel where he shared the ins and out of the Webby awarded Masterclass experience used by millions.

Nowadays, Pontus is a freelance product design leader offering his services to startups, agencies and corporations. He also have a focus to produce content and learning material for the next generation of creatives to learn from.