CLIENT

Masterclass

AGENCY

Fantasy

ROLE

Visual & Motion lead

RECOGNITION

App Of The Day in the US
App Of The Day in the UK
Editor’s Choice in the App Store
MUX Award 2018, “Best creative Content App”

DELIVERABLES
iOS Mobile Experience
iOS Tablet Experience
Android Mobile Experience
Content Strategy
UI, UX, Motion
Development Support
Marketing launch material
LINKS

Online classes taught by the world’s greatest minds

MasterClass gives you access to learn from the greatest minds in photography, cooking, film, writing, music, sports, journalism, and more. Explore daily content and full classes anywhere at any time — from Annie Leibovitz, Stephen Curry, Gordon Ramsay, Aaron Sorkin, Malcolm Gladwell, Jane Goodall, and more.

Project Reel

0:53

The world's greatest minds — Now in one app

One among +30 instructors – the Oscar-nominated star Samuel L. Jackson teaches how he creates memorable characters, powerful performances, and a long-lasting career.

The world's greatest minds — Now in one app

One among +30 instructors – the Oscar-nominated star Samuel L. Jackson teaches how he creates memorable characters, powerful performances, and a long-lasting career.

Approach

Building an architect and strategy for daily engagement

Deliver daily value to all users by providing fresh, poignant and exclusive experiences. Provide users with a simpler path to purchases and subscriptions. The latter of which will help continued learning beyond initial interest areas.

Class previews

The short-form content of highlights and quick lessons from selected classes.

Topic Playlists

Curated playlists in various topics to demonstrate breath across multiple industries.

Community Showcase

Recognize inspiring student creations and their learnings across classes.

Announcements

Creating anticipation for new instructors and featured, trending content.

A curated feed for the passionate and curious

The main destination of the experience, to learn from the instructors you know and the ones you are yet to discover.

A curated feed for the passionate and curious

Learn from the instructors you know and the ones you are yet to discover.

Visual browsing like never before

A visual experience designed to capture all of MasterClass inspiring instructors, side-by-side, all ready to share their greatest knowledge with you.

Visual browsing like never before

Accessing all instructors, side-by-side, with their greatest knowledge.

Recognition

App of the day twice, Editor's choice and with top rating

The new MasterClass mobile experience has been welcomed with open arms. Gaining multiple achievements and honorable mentions all over the world. The iOS app climbed it’s way far up on the educations category and held a #4 top list position for a long time above the well-known Duolingo.

App of The Day in the US

April 26th, 2018

App of The Day in the UK

July 2nd, 2018

Editor’s Choice

May 13th, 2018

4.7 / 5.0 Rating

Incredible user satisfaction with +90% 5/5 star ratings

On the App Store
On the Play Store

Efficient interactions while keeping it personal

Getting up close to the instructors, almost like being there with them, previewing their class content even before a purchase.

Efficient interactions while keeping it personal

Getting up close to the instructors and previewing their classes before purchase.

Recognition

MUX Awards 2018

Mobile UX Awards mission is to celebrate the mobile industry by showcasing incredible mobile apps. Recognizing great apps that goes beyond interface design. The awards aim to recognize mobile apps whose experience is exceptional in every way – Design, Animation, Content, Onboarding and more.

Our new MasterClass experience got awarded with “Best Creative Content” as well as Fantasy for “Best Agency Of The Year”!

MUX Awards

Class enrollment made simple and delightful

A content first experience from the very beginning, progressively disclosing further class details.

Class enrollment made simple and delightful

A content first experience, progressively disclosing further details.

A +200 screens production with a mobile-driven approach

We created the app with a small device strategy, enabling us to simplify solutions before scaling them up for larger devices.

A +200 screens production with a mobile-driven approach

We created the app with a small device strategy, enabling us to simplify solutions before scaling them up for larger devices.